E-Commerce websites are a budding trend in today’s time and given the popularity that it is gaining, it won’t be wrong to say that it is yet to bloom to its full potential. The 24X7 availability and an easy to afford “store”, albeit a virtual one, makes it easy to find customers and do business without having to worry about much.

However, only a “Buy Now” button and a cart option does not ensure that your E-Commerce website will get you the kind of sales that you want. Your online store needs to have additional features that ensure great customer experience and compel them to come back again and again. With such enhanced features you can be rest assured that most of your visitors get converted into customers by your own E-Commerce website itself.

Each business is different from the other depending upon the products it is selling and the customer needs. While sales through an online pizza store might depend upon the freshness of the food delivered, an apparel store on the other hand would need E-Commerce features that better showcase the quality of the fabric. So before going in for your E-Commerce website development you must thoroughly think about the uniqueness of your business and exactly what you need and what you do not.

Further we will elaborate the essential features for E-Commerce websites that deliver sales and customer loyalty.

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9 Must Have Features for Your E-Commerce Website

1.Payment Gateway

To sell anything online through an ecommerce website, it is absolutely crucial for one to have an effective Payment Gateway in place. While there is a vast variety of companies offering payment gateways to ecommerce websites, you must always learn and understand in detail the terms and conditions of the third party payment service provider as certain companies do not allow certain products to be sold on their platform, there is difference in payment limits. Besides, there is a lot to learn and know in the detailed services of each and every company that makes for strong comparison points.

2.Visually Appealing Content 

When shopping online, we mostly buy things that look good. Product display, banner images and overall look and feel of the website help gain a user’s trust and when the users trust in you only then will they buy. Thus while developing an online store, it is essential to use images that are high quality, beautiful and trendy. Not just that but it is also crucial to understand what an average user would like in an image that would prompt them to buy what they see. Just placing random images of the product wouldn’t suffice, you need to analyse and plan your way through to an eye catching E-Commerce website which spell binds your user to click that “Buy” button.

3.Fast Loading Pages

Nobody is a fan of preloaders going about infinite circles before loading the actual page. In-fact slow loading pages can kill the user’s interest in the product and it is likely that they might just quit the session without even fully viewing what you have to offer. Speed is thus crucial for any E-Commerce website irrespective of what products you are selling. Make sure you have a good server that can handle the expected amount of traffic on your website. Besides, also make sure that your website has properly optimised images and videos and the required ammunition to minimise cache build up and enough free space for quick data flow.

4.Branding an E-Commerce Website

No matter how good the product on display maybe, your brand design and planning will determine whether it hits the user’s eye or not. While the feature of a smartly branded online storefront is to highlight the products on display, a poor brand strategy might prompt the users to quit the session and switch to a competitor. Try recalling some of the most popular online store websites like Amazon, Flipkart or Ebay and you will see that their brand design reflects on their website and their assurances make you trust random products and you eventually buy them. Branding is therefore crucial to help customers trust your online store.

5.Easy Navigation

Easy navigation is key to enhancing productivity of an E-Commerce website. The website should be designed in a manner to provide what a user might be looking for in an online store (i.e.) the shop page, discounts and offers, trending products, product categories, etc. The sooner you catch the user’s interest the more longer he/he is likely to stay on your website and the longer a user lingers, the higher are the possibilities of them buying from your website.

Assess the necessities and requirements of your target user and try to answer them with an organised and planned website design to increase the efficiency of your online store and get more sales. The navigation is additionally essential for the visitor to be ready to select their product and check out as shortly as possible and complete their purchase.

6.Quick and Accurate Search & Sort 

An E-Commerce website user is likely to be short on time, else they would have simply gone to a physical store and bought what they wanted. Now, it is practically impossible for anybody to list out all the products and their variants and the related products on a single page and even if so, the customer does not have time to browse through each and every product till they find the one they desire.

“Search” and “Filter” functionalities thus play the ultimate role when it comes to turning a visitor into a buyer. A simple search box and the filters of price, color, size, age group etc. can help narrow down the search to the specific type of product that a user wants to buy. Also, categorization and sub categorization of all items helps a great deal combined with filters to find the exact product desired by the user. The lesser time it takes for them to find what they want, the quicker they will buy and complete the purchase.

7.Detailed Product Descriptions

Product descriptions are very important. A customer wants to be sure about exactly what he is buying. You should thus make your product descriptions very elaborate. Explain each and every aspect of a product that a customer might be looking for. The more details you provide, the more satisfied the customer is about the product and it’s genuinity. Besides, product description is the only place where you get to pitch your views about a product to your user. A good product description helps the customer decide whether or not they will buy the product.

Also, product descriptions are your chance to add written content on your product page and thus it plays a vital role in SEO of your website. Thus, try to be original with a product’s description and do not copy it from elsewhere. Copied content leads to blacklisting and penalization of a website making it impossible to get your website ranked on Google.

8.Wishlist in E-Commerce Website 

While most people visit an online store for quick and focused buying, there is a substantial number of others who are just either window shopping or there to buy on a whim. It is important to understand that they might not buy instantly but gradually. This is where a wishlist feature comes in handy.

With a wishlist feature, your users will be able to add their desired products to a list that they can revisit anytime they feel ready to buy and quickly buy what they had already shortlisted as their favorite product. Not only does a wishlist help your users buy quickly when they want to, it also gives you a chance to notify them about offers and discounts in their favorite products to increase sales.

9.Notifications & Email Channels

Communication is the key to sales. While you might not be physically able to maintain touch with your customers through an E-store, there are other efficient ways of doing it. Notifications and automated Email conversation channels help you to stay in touch with your users regarding several topics which may include the launch of a new product, notifications about order confirmation and delivery and various other things.

As E-Commerce is a virtual store, these channels help give a personal touch and win over a potential customer that might have been a little too busy to check back on you. These small things lead to developing customer loyalty which is an ultimate goal when looking to boost sales.

What Else Does an E-Commerce Website Need?

Besides the above mentioned essentials”, there are a lot of other features that make an E-Commerce website functional and effective. These features are listed below:

-Order Management: is necessary in E Commerce websites to notify the user about each step of the purchase from order acceptance to confirmation to dispatch and delivery.

-Inventory and stock management: notifies the user about the number of units of a particular product in stock and the re-availability of a product that was previously out of stock.

-Delivery in user’s locality: helps the user check through pincode whether a certain product is deliverable in their area or not.

-Shipping charges calculation: To calculate added charges due towards packaging and shipping of the customer’s order above the listed price.

-Return policy: is a must for any E commerce business platform to allow the customers to return a faulty product easily with pre defined terms and conditions.

-Refund & Cancellation policy: is essential for an E Commerce website business to help customers to claim refund of a pre paid bill in case of cancellation of the order.

E Commerce Website Development Company

We build responsive and easy to use websites to provide commendable online shopping cart solutions.

As an efficient Ecommerce website development company,  Mizzle Codes provides excellent E Commerce Development Services to business owners across various types of industries. Our Websites provide seamless and pleasant online buying experiences. We have an in house team of expert developers and designers that specialize in Magento and WordPress solutions. Our custom designed ecommerce websites are  Responsive, Fast Loading, Loaded with advanced features like:

  • Advanced Payment Gateway
  • Custom Brand Theme
  • Easy Inventory & Stock Management
  • Shipping Calculator
  • Advanced Ecommerce Filters
  • Order Tracking


Ecommerce Website Development Process

E-Commerce Website development is a complex process that needs a lot of analysis and research along with inputs from the client. An Ecommerce website is developed in several phases depending upon the requirements.

1.Research & Analysis 

Depending upon the type/s of products that one wants to sell through an Ecommerce website, we research the market, analyse the competitors and define a user persona that will be most likely to interact with the client’s products.

2.Design Creation

As the clouds settle and we see a clear picture taking shape in the form of defined functionalities and USPs of the project, we draft a rough wireframe that defines a UX/UI that is perfect for the defined user audience’s behaviour and characteristics.

3.ECommerce Branding

Branding becomes even more important when it comes to E Commerce development. Once the wireframe is ready, our designers examine the market trends to set colour moods that find relatability with the existing and potential users and encourages them to talk about it.

4.Theme Development & Deployment

The design once approved by the client is processed and developed by the skilled developers. We use various platforms like WordPress, Magento and Joomla for simple and elegant website development. We build lightweight Ecommerce web fronts that load quickly and provide the ultimate online buying experience.

5.Testing & Debugging 

Once the ecommerce website development is done and it has been hosted, we test the platform across various browsers and devices to check compatibility, responsiveness and bugs (if any). After fully passing these tests, the website is handed over to the client with the necessary credentials.

Ecommerce Website Development Packages

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Andy Crestodina

Hey Andy! Terrific article and tips! I agree, asking is critical. This is part of our weekly outreach. We have been so focused on asking for headshots when asking for testimonials, love the idea of adding the client LOGO’s as well! And what a great branding opportunity for the customer. Thank you for including Cushing in this article!



“We know that more than 92% of all consumers and approximately 84% of all B to B buyers report that a ‘recommendation’ from someone they trust is the top influence on their purchase decision. (source)

So, clearly, recommendations and testimonials are vital.